Pepco: Know Your Customer
"Know Your Customer" is an annual internal campaign that aims to help Pepco employees better understand the brand’s customers — their age, education, shopping habits, and preferences. As a lead designer on the project, my challenge was to turn the detailed survey data into something clear, engaging, and easy to connect with. After the approval of a visual language that merged minimal illustrated infographics with high quality, authentic client images, I carried on with developing an engaging script and a visually appealing storyboard for a 3-minute video that was the centrepiece of the campaign.
When: 2024
What: Art Direction, Screenplay & Storyboard development, Motion Design, Graphic Design
The project included over 10 custom illustrations and a detailed storyboard with more than 25 frames. Anna — a fictional Pepco customer — was the main narrator, who guided the viewer through the data in a friendly, relatable way. Through her story, we were able to bring customer data to life and give the campaign a more personal, human touch.
The characters from the animation also appeared across other campaign materials, helping to create visual consistency and boost audience engagement.
Client’s feedback:
We were truly impressed by the agency’s professionalism, creativity, and commitment throughout the Know Your Customer project. The results exceeded our expectations. From the start, the team stood out with their open-minded approach, flexibility, and ability to adapt quickly to our evolving needs — all while delivering high-quality work at an impressive pace.
Art Direction & Motion Design: Anastasiya Guziy
The project was executed at Double Brand.