The New Kharkiv: Reimagining city branding, inspired by time

In honor of Kharkiv's 369th anniversary, this project is a comprehensive reimagining of what the branding of this beautiful city in Eastern Ukraine can look like.

As a graphic designer that was born in Kharkiv, this project is my way to pay a tribute to the resilience of my hometown that is going through a tough time due to the ongoing war. My idea was to build a clean brand identity that reflects the spirit of the city and its residents, brings tourism to the region, and celebrates Kharkiv's past, present, and the limitless possibilities that lie ahead.

The branding showcases a modernized coat of arms, that incorporates main landmarks of the city and creates a rich dynamic element that can be broken down or scaled up to fit different formats (both analog and digital). The brand colors are picked from the 'streets of the city' to capture the energy and diversity, and appeal to both locals and visitors.